Digital Strategy
We design data-informed digital strategies that map customer journeys and align our proprietary automation to convert prospects, increase value, and measurably grow revenue.
<p><strong>About K2 Marketing</strong><br>K2 Marketing is a Haarlem-based consultancy (founded 2011) that helps companies with strong solutions extend their outreach. They design and automate Customer Journeys to convert prospects, increase customer value and improve retention.</p><p><strong>Core services</strong><br>Customer Journey design and automation; prospect generation; cross- and upselling programs; customer retention strategies; secondment and recruitment support; process automation.</p><p><strong>Approach</strong><br>K2 uses a proprietary journey automation system and hands-on expertise to map sequences of interactions toward measurable commercial outcomes. Campaigns are data-informed and focused on scalable touchpoints.</p><p><strong>Why choose them</strong><br>They translate complex commercial processes into repeatable, automated flows that drive more and better prospects and long-term value.</p>
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Digital Marketing
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We design data-informed digital strategies that map customer journeys and align our proprietary automation to convert prospects, increase value, and measurably grow revenue.
We optimise touchpoints and UX flows within customer journeys, ensuring interactions feed our automation system and improve conversion and retention.
We run data-driven acquisition programs that feed our journey automation, generating higher-quality prospects and scalable conversion sequences for sustained growth.
We translate commercial strategy into automated marketing programs—cross-sell, upsell and retention flows—so sales and marketing can execute predictable, measurable outreach.
We integrate CRM and custom automations with our journey platform, building scalable connectors and processes that make automated outreach reliable and measurable.
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