Base Design

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Base Design is an international network of studios that creates brands with cultural impact. Located in Brussels, New York, Geneva, and Melbourne, our team of creatives, strategists and digital experts design and develop simple yet powerful brands, and build unique personalities. Base knows that branding is first and foremost about people, so specializes in helping companies like yours – whether new or established; large or small – to become human-centric brands with vision, clarity and empathy. Founded in the early ‘90s, the company has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, MoMA, Bob Dylan Center, NY Mets, JFK Terminal 4, and Union Square Hospitality Group.