Digital Strategy
Hands-on digital strategy for enterprises: hypothesis-driven roadmaps, rapid experiments and interim leadership to increase digital sales and sustainably lower customer acquisition costs.
<p><strong>Who Tresno Digital is</strong></p> <p>Tresno Digital GmbH is a Zurich-based boutique consultancy founded in 2013 that focuses on measurable digital performance. The company partners with larger enterprises and their subsidiaries to increase digital sales and reduce customer acquisition costs through hands-on strategy, execution and analytics. Their experience includes collaboration with notable organisations such as Swisscom, Coop, Volkswagen, Tamedia and Novartis.</p> <p><strong>Core services & expertise</strong></p> <p>Tresno Digital specialises in a set of practical, conversion-oriented capabilities:</p> <p><strong>Growth Hacking & Digital Strategy</strong><br>Rapid hypothesis testing, prioritised roadmaps and revenue-focused planning to unlock incremental growth opportunities.</p> <p><strong>Digital Marketing (SEA, SEO, Affiliate, Social Media, Display)</strong><br>End-to-end campaign optimisation and channel structuring to lower CAC and improve return on ad spend.</p> <p><strong>Digital Transformation (Media/Marketing focus)</strong><br>Aligning organisation, processes and technology to scale digital marketing within larger businesses and subsidiaries.</p> <p><strong>Digital / Web Analytics</strong><br>Analytics-driven insights and measurement frameworks that turn traffic into business intelligence.</p> <p><strong>Conversion Rate Optimisation & User Flow Optimisation</strong><br>Systematic testing and UX improvements to increase conversion rates across web and mobile touchpoints.</p> <p><strong>Data Driven Tools</strong><br>Building scoring models and practical tools to improve decision-making and cost efficiency.</p> <p><strong>Approach & methodology</strong></p> <p>Tresno Digital combines growth-hacking mentality with rigorous analytics. Projects typically start with a due diligence of digital assets and strategy, followed by hypothesis-driven experiments and implementation. The team is comfortable taking interim management roles (e.g., Chief Marketing Officer, Product Manager, Head of Online Marketing) to accelerate execution and embed best-practices directly within client organisations.</p> <p><strong>Proven engagements and differentiators</strong></p> <p>Real engagements include SEA account restructuring to materially lower CAC, creation of scoring models to value partnerships and improve cost efficiency, mobile strategy reviews and executive education to bring leadership up to speed on digital marketing. Tresno Digital’s differentiator is a relentless focus on performance: every tactic is measured against its impact on revenue and acquisition cost.</p> <p><strong>Get in touch</strong></p> <p>For organisations ready to improve their digital strategy and operations, Tresno Digital offers pragmatic, measurable support that blends strategic thinking with hands-on execution.</p>
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Hands-on digital strategy for enterprises: hypothesis-driven roadmaps, rapid experiments and interim leadership to increase digital sales and sustainably lower customer acquisition costs.
E-commerce consulting to scale enterprise stores: conversion-focused audits, channel restructuring, and data-driven optimisation that reduces CAC and boosts measurable digital revenue.
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