Methodology The Database Challenge Analyze all fields. Operate a selection (ex: mandatory vs optional). Define possible values and properties. Define forms variants The UX trip Offer a consistent experience in a customized environment Define scenarios & personas Rethink flows The UI festival Rethink every single field type Design custom types Add design and tone of voice Add branding and customization The Optimization lodge Gamification, speed, animations & transitions, accessibility, data consistency, compleet translation, security - - - - Objectives Make it mobile Tap vs select, space & fonts, icons or I/O toggles instead of checkboxes / radios Make it smart Preselected fields, default values = recommended values, autofocus, hide nonsensical, only show relevant options, use smart keyboards Make it short Minimum required fields first. Reduce time to conversion. Make it fun Progress bar, team presentation, custom fields, steps ou cards, timeline, color theme... Make it a conversation Add tone of voice in the copy and in the labels Make it clear More info in fewer words, identify actionable buttons, what you do with datas, what actions next, pricing options. Make it fast Immediate validation, optimized medias & code. Use the right technology to offer a smooth UX Make it legal M/F/X, CGV, Cookies, Terms & conditions, GDPR