PRoa Comunicación y Asuntos Públicos

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<p></p><p>🇲🇽👉🏻 Since 2002, we have supported companies, associations, organizations, and public entities in building, managing, and protecting their reputations. Our commitment is to create supportive environments that advance their institutional and business objectives.</p><p></p><p>At PRoa, we develop strategic communications, media relations, public affairs, social media, and workshops &amp; trainings that strengthen our clients’ image and positioning, adapting to the challenges of today’s environment with innovative and effective solutions.</p><p></p><p>---</p><p></p><p><span style="text-decoration: underline;"><strong>Our services:</strong></span></p><p></p><p>🎯 <span style="text-decoration: underline;">Strategic communications:</span></p><p>- Creation of communication identity and corporate storytelling</p><p>- Establishment of communications departments</p><p>- Development of communication guidelines and policies (internal/external)</p><p>- Design and implementation of corporate communications strategic plans</p><p>- ESG strategic communications planning </p><p>- Internal communications diagnosis</p><p>- Media relevance assessment through PRoa’s MIRA Index (Comprehensive Measurement of Relevance in the Media Environment)</p><p>- Media risk assessment</p><p>- Media benchmarking</p><p>- Analysis of relevant media topics</p><p>- Writing of speeches, articles, blogs, infographics, fact sheets, etc.</p><p>- Development of crisis communications handbooks and guidelines</p><p>- Crafting of corporate statements, key messages, Q&amp;As, and communication playbooks</p><p></p><p>📰 <span style="text-decoration: underline;">Media relations:</span></p><p>- Acting as Press Office</p><p>- Planning of press conferences, forums, webinars, etc.</p><p>- Crafting and issuing of press releases (national and international)</p><p>- Management of interviews and publications</p><p>- Editorial crafting and review of articles and op-eds</p><p>- Coverage of relevant topics and events</p><p>- Strategic mapping and contact with relevant media outlets</p><p>- Management of media crises</p><p></p><p>🏛️ <span style="text-decoration: underline;">Public affairs:</span></p><p>- Crafting of engagement and stakeholder management strategies</p><p>- Storytelling for specific audiences</p><p>- Mapping of key stakeholders and reputational risks</p><p>- Identification and analysis of key public affairs and stakeholder management issues</p><p>- Analysis of current affairs and political &amp; economic prospects</p><p>- Analysis of relevant topics and matters in media outlets</p><p>- Management of strategic alliances with relevant organizations</p><p>- Coverage of presidential conferences and relevant events</p><p></p><p>📲 <span style="text-decoration: underline;">Social media:</span></p><p>- Design and implementation of social media strategies (including diagnosis)</p><p>- Crafting of social media content</p><p>- Development of social media guidelines</p><p>- Identification, analysis, and monitoring of digital key opinion leaders (KOLs)</p><p>- Social listening</p><p>- Community management</p><p>- Management of social media crises</p><p>- Management of SEM and social media advertisement</p><p>- Evaluation of KPI setting and achievement</p><p></p><p>📚<span style="text-decoration: underline;"> Trainings:</span></p><p>- Speechwriting and delivery</p><p>- Storytelling</p><p>- Media training / public speaking</p><p>- Key messages crafting</p><p>- Crisis management</p><p>- Neuro speech</p><p>- Gender perspective strategies</p><p>- Social media best practices</p><p>- AI and prompt engineering in business communications</p><p>- Personal branding and public image</p><p></p><p>⸻</p><p></p><p>Contact us:</p><p></p><p>📧 contacto@proa.structura.com.mx</p><p>📞 (+52) 55 5442 4642 Ext. 10</p><p>🌐 https://proacomunicacion.mx </p><p></p><p>**********************************************************************</p><p></p>