Data Consulting

Content Framework and pillars uniquely tailored to your brand in order to interest your target audiences. With this, you can literally INSTANTLY tell what content you should and should not be wasting time on. No need to test and learn, it's all written there! It is used to identify what content the brand is able to offer and is truly engaging to your target audiences. This includes a content framework which will guide the brand to understand what pillars are necessary to convey the brand’s key messaging platform across. Items within this document includes: Brand Key Messaging Platform Target Audience Learnings Content Pillars Content Pillars Deep-Dive (Objective, Platform, Formats, Tone and Manner) Content Funnel Find out more here: https://www.joycetsangcontentmarketing.com/smme-online-marketing-strategies

The utilising of tools across different platforms to raise awareness, consideration, and conversion for your brand. What good are the products in a store if the storefront is broken? Bet you you've been so fixated on the content itself that you have completed neglected the importance of using your tools right. You would be surprised how simple details make a whole lot of a difference. It is used to utilize the existing efforts on the platform to boost better performance. It is also used to see how each social media platform can assist the brand better achieve their objective. Items in the document includes: Assessment of existing brand platform performances (Maximum 3) Problem Competitor Overview (Maximum 3) Solution Find out more here: https://www.joycetsangcontentmarketing.com/smme-online-marketing-strategies

The distribution of your content to your target audiences online via media plan and ad buying. Fallen numerously into the Facebook ad trap thinking it's easy peasy stuff, but not seeing any promising results from your budget? This document tells you exactly what's not to be done! It is used to identify the different distribution channels appropriate for the brand, and identity their roles within the scope of digital marketing. This includes creating a digital marketing infrastructure to see how the brand’s content can appear in the digital world. Items in the document includes: Brand’s Objective Digital Infrastructure Utilization of each platform (Measurement, best content) Potential Advertisements (Inspirations) Potential User Journey Find out more here: https://www.joycetsangcontentmarketing.com/smme-online-marketing-strategies