Follow Agency | groupe EDG

Um

Follow is a marketing agency specializing in influence, which, like a label, brings together a set of talents around a common vision: to give visibility to your projects. Spring 2020. The context is digital. Influence marketing is mandatory. Artists, athletes, gamers, or simple muses, influencers offer a new perspective and visibility to brands that are no longer found solely in traditional media, where one is saturated with outdated offers. Social networks have become the primary meeting place between consumers and brands, and influencers are their spokespersons, hybrid flag bearers, both buyers and sellers. Starting from this simple, eloquent observation: influence as a communication tool is experiencing its golden age. The founders of Foll-ow, entrepreneurs with years of experience in multidisciplinary fields (fashion, communication, marketing), did not just want to create an influence marketing agency, but a Label. A Label because we function as a collective, with a 360-degree vision. 50 indoor talents 500 outdoor influencers A label with a dedicated department for each aspect of digital strategy Artistic direction Posting strategy Visual production Special operation A label because it is synonymous with and guarantees a standard, a mark of quality. A label because it is a physical place, a duplex "la casa follow", which is the first influence Office-Showroom in France.