Advertising

Beyond our personal contacts and nurtured relationships with the media and issuing traditional press releases, we consider the nature of our task as « influence management». Nowadays, influence is far less concentrated and requires focusing on leverage tools which are more varied than in the past, naturally both via journalists and politicians, but also through institutions and associations in addition to the input of the general public who detain a new influence via social groups on line. Our role? To accompany our clients and assist them in reaching these spheres of influence to enhance their notoriety, their credibility and their brand reputation in order to become the preferred choice in their sector. Our challenge is to identify the various aspects of story-telling which will get your message over to your customer base within the framework of a media context which is undergoing profound change. It is our job to ascertain which action plans and ideas are the most creative and appropriate to provide a whole new dimension to PR and create the preference with media and influencers for your company. Corporate - Media training - Sector monitoring - Mapping of influence and stakeholders - Drafting of press tools - Identification of speaking opportunities - Image and reputation management - Positioning of spokespeople Lifestyle - Benchmarking and competition monitoring - Brand and product launches - Event organization (food tastings, street marketing, cookery workshops, sampling …) - Brand positioning (brand book, wording, graphic design - Media partnerships - Purchase of advertising space

Given the profusion of content available on the Internet and the growing number of actors in offline and online media, communication is constantly changing. One of the main challenges for companies resulting from this, is the necessity to be heard and to be visible by developing the words or images that will hit their target. This is where we come in. We help you define the right messages and create the tools adapted to your targets. We can advise you on the best way to organize your editorial content and thus increase the effectiveness of your communication. Whatever the situation, the objective is precise; to increase your audience and your notoriety, to enhance the attractiveness of your brand and retain both your collaborators and customers. Our commitment to you is necessarily founded on creativity and diligence.