Alkm

Um

<p><strong>Presentation</strong><br>Alkm is a French marketing consulting agency specializing in the data-driven transformation of B2B distribution brands and industrial companies. Since 2022, it has been accelerating the transition to omnichannel, hyper-personalization, e-commerce, and retail media through mastery of data.</p><p><strong>Services and expertise</strong><br>Development &amp; innovation strategy, 360 customer view, omnichannel &amp; personalization, e-commerce &amp; DTC, and retail media. Complete offering: customer view, data quality and enrichment, data visualization, data mining, segmentation and predictive models, CRM, marketing automation, and retail media.</p><p><strong>Approach</strong><br>Alkm adapts to the client's organization through training &amp; coaching (Qualiopi Center), AMOA, scoping, selection assistance, and PMO. Tailored or subscription-based interventions to support each stage of the transformation.</p><p><strong>Added value</strong><br>A pragmatic, data-centric approach to transform B2B challenges into measurable results.</p>