SHYFT Design

User centered product design puts the user in the center of the design process to create real value and lasting impact. This does not only apply to digital products. We are convinced that physical and digital products need to provide a consistent and coherent user experience to unfold real value and spark joy.

After several years of professional work experience in both design agencies as well as innovation departments we know what’s necessary for a team to be successful creating innovations. Together with our clients we plan and execute innovation workshops, teach design thinking methods and empower a culture where innovation is possible.

Together with our clients we design physical products that aim to maximize the user experience. By starting with a market research and a target group analysis we ensure that the product will serve the needs of the customer. With sketches and CAD concept modeling techniques we visualize the concept idea to capture the vision of the product. Beeing able to visualize the proportions and the design in 3D helps to understand to product and make design decisions. We incorporate 3d-printing as another way to review the design concept and to be able to touch and feel a prototype of the product. Where 3d-printing is not possible we create a VR environment to digitally explore the design. For presentation purposes we also create high-end product renderings and animations to explain the product.