Social Media

We launch and manage e-commerce stores for foreign brands selling into China. As an official Tmall Partner, we handle everything from store registration and setup to daily operations, content production, customer service, and logistics coordination. We operate on Tmall, Tmall Global, JD.com, Taobao, Little Red Book (Xiaohongshu), Douyin, and WeChat — and help brands choose the right platform mix based on their product category, pricing, and target audience. For brands that need it, we also build offline distribution through retail partnerships across China to complement

We plan and execute KOL and KOC campaigns for foreign brands on Chinese platforms — Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat. Our team in Shanghai handles everything: identifying the right influencers for your product category and price point, negotiating rates, briefing content, managing production timelines, and tracking performance. We work across influencer tiers — from macro KOLs for awareness to micro and nano KOCs for authentic product seeding. Campaign formats include sponsored posts, livestream collaborations, product reviews, and unboxing content. Because we manage our clients' social media and e-commerce stores in parallel, we can tie influencer activity directly to store traffic and sales, not just impressions. All influencer sourcing and vetting is done in-house by our Chinese team, not through resellers or third-party platforms.

We develop and execute digital strategies for foreign brands entering the Chinese market. This typically covers platform selection (Tmall, Tmall Global, JD, or a combination), social media channel planning (WeChat, Douyin, Little Red Book, Weibo), influencer and paid media strategy, and go-to-market sequencing. We execute the plan ourselves from Shanghai, which means strategy is shaped by what actually works on the ground, not by assumptions. A typical engagement starts with market and category research, followed by platform setup, content localization, and campaign launch. We advise on regulatory requirements, trademark protection, logistics models, and pricing strategy as part of the planning phase. For brands already active in China, we audit existing channels and recommend where to focus resources for the highest return.