Ymás

About

<p><strong>Identity</strong></p><p>Ymás is the gateway that connects the world of culture with that of businesses. Based in Madrid and founded in 2013, the company proposes positioning brands within the realm of culture to generate more business opportunities, retain talent, and build strong, lasting relationships with clients, partners, and employees. Its approach starts from understanding art as a strategic tool for differentiation.</p><p><strong>Services and Specialties</strong></p><p>Ymás offers a range of solutions designed to integrate culture into brand strategy: cultural sponsorship, loyalty programs for employees and clients, in-person and digital experiences to position brand image, storytelling and content creation, material virality, influencer marketing, and omnichannel campaigns (off | online).</p><p><strong>Approach and Methodology</strong></p><p>The company works through collaboration with cultural agents—actors, producers, musicians, and screenwriters—to design experiences that excite and connect. Its methodology combines stage creativity with marketing criteria: mapping audiences, defining business objectives, designing experiences, and amplifying them through content and omnichannel campaigns. This process ensures that cultural actions are not merely symbolic but measurable and results-oriented.</p><p><strong>Differentiators and Results</strong></p><p>Ymás is backed by figures and experience: over 300 experiences in theaters, film shoots, concerts, and premieres; over 1 million clients, partners, and employees connected; the integration of more than 50 companies into the cultural sphere, and over 6 million euros generated for partners in avoided advertising. This combination of a cultural network, operational experience, and a focus on measurement allows for solutions that provide visibility, reputation, and commercial value.</p><p><strong>Conclusion</strong></p><p>Ymás positions itself as a strategic partner for brands that want to differentiate themselves through culture. If a company seeks to transform audiences into valuable relationships, Ymás offers the experience and tools to make it happen.</p>