Online Advertising

We offer a proven strategy of planning, managing, and optimizing your digital advertising campaigns. 1. Analysis: researching your audience, products or services. 2. Strategy: defining objectives and KPIs and building a comprehensive strategy to promote your products or services. 3. Setup: establishing your accounts (Google, Yandex, CPC networks, Social Media, and other selected channels) and linking them to the online analytics tools. We set up goals and the UTM parameters in the online analytics tools and make other adjustments to help you track the success effect of your online marketing campaigns. 4. Keywords (Paid Search Campaigns): finding the niche keywords that will bring the most relevant traffic to your website. Ads Targeting and Personalization (Display Advertising and Social Media Marketing Campaigns): keywords, locations, interests, placements, topics, demographic and other factors are indicated to personalize your online campaigns more personalized. Retargeting audiences (Remarketing / Retargeting): segmenting the potential customers who are more likely to convert. 5. Ads: creating advertisements that will attract attention to your company, products/services and testing their efficiency (PPC); developing ad creative specific to the target audiences and testing it (SMM, Remarketing / Retargeting). 6. Tracking: monitoring the efficiency of your campaigns paying close attention to CTR, conversion rates, and other KPIs. 7. Adjustment: optimizing your campaign settings, such as costs, negative keywords, and other parameters (PPC); modifying targeting, personalization, and ad copies (Display Ads and SMM); changing audiences (Remarketing / Retargeting). 8. Monthly Report: a detailed coverage of your campaigns, including site visits, CTRs, CPCs, engagement levels, conversion rates, and other important data.