SEO
My expertise is built on a foundation of 20 years as an SEO. My specialisation is rooted in three critical pillars: Resilience-Based Strategy, Holistic Quality Coaching (HCU & E-E-A-T), and a Data-Driven Focus on Business Outcomes. The Authority of Experience: What Makes Carla dos Santos an SEO Specialist? I am Google Analytics Certified SEO, and others. In the constantly shifting landscape of search engine optimisation, mere tactics quickly become obsolete. What defines a true SEO specialist is not just knowledge of the latest algorithm update, but the strategic fortitude and proven experience to navigate change and deliver sustainable results. I also study and write my exams. Understanding the “Why”: Most SEOs focus on the how (the fix); I focus on the why (the systemic quality issue). By understanding the intent behind updates like Panda, Penguin, and Core Updates, I ensure your strategy is never based on exploiting temporary loopholes. Decade of Proof: Having successfully guided multiple clients through the most challenging periods in SEO history, my coaching instils a future-proof mindset. We build assets that Google is guaranteed to reward because they prioritise the user, not the machine.