Content Strategy

We love to hear the backstories behind new ventures, but even more than that, we love the challenge of finding compelling ways to translate these stories through data-driven content. At Sweet Spot, we help you to think outside the box when it comes to storytelling. Startups typically have zero brand awareness, but this also means that you have an opportunity to control which direction you want that perception to go in. For instance, if you are looking for investors, your venture wants to secure clippings in very different media outlets to those startups that are already funded and mainly looking to attract a new customer base.

Crafting high-quality, relevant content isn’t enough on its own to build brand awareness, if it doesn’t then get written about, shared and referenced on a variety of channels. However, journalists are stretched like never before, with one writer now required to do the work of ten. Almost 20% of journalists we polled cited staff cuts as the biggest danger to the industry, so our commitment at Sweet Spot is to develop transparent content to help journalists craft compelling stories. By building relationships with press who utilise our data to create quality articles, we help to seed your content in a way that makes your brand go viral, builds organic backlinks and increases your online visibility. Social media also plays a vital part in the way that content is now shared, so we also offer multimedia content which is designed for various platforms, devices and audiences.