Through this step, we start analyzing the current state of the site, including the brand (brand) of your business. We analyze the target keywords and how each page ranks against them on Google. We also analyze the meta data that is embedded during the creation of the WordPress site. We start planning to improve your site's visibility, but not only in Google. We identify your users' engagement on the site. We use proven strategies to improve presence not only on your site, but also on all social platforms where you have a presence. We are building a strategy for longer-term development of successes. According to the set strategies and the collection of information from the current performance, your competitors and Google's requirements, we start to implement in your WordPress site all the strategies, data and decisions from the analysis and the planned strategies. Our work is just beginning. We start monitoring multiple parameters, including when and how Google bots crawl and what exactly they crawl on your site. We start testing to optimize the site and its performance in the best possible way.