Branding & Positioning

Developing the appropriate language and using it online advertising is crucial for your brand to express its promise to its target audience. The right language is also essential to safeguarding your corporate identity. And this is where we come in. We design custom-made solutions to meet your needs and work with you to ensure your corporate identity holds center stage.

We are storytellers, but first we need a story to tell. Let’s write it together! Corporations and brands that take PR seriously beat a path to our door. We are the agency with the widest expertise in PR operations, including media communications, all designed to present a suitable and sustainable corporate image to win hearts, minds and souls, and to increase brand recognition.

We balk at the claim that there is no good or bad advertising, just advertising; our motto is “Even better advertising!” While appreciating the distinction between below-the-line and above-the-line advertising, we aim only to surpass the line of success and create an impression. Our creativity and focus will validate your work and make it credible, and more profitable. Above-the-Line Advertising: If you seek advertising that doesn’t smack of advertising, we’re here to create traffic-stopping outdoor advertising, TV advertising that keeps people glued, print media ads that readers repeatedly return to. Any of these can make your brand a star. Below-the-Line Advertising: Don’t under-rate below the line. There are no above-below issues in this business. These advertising models are like Yin & Yang. While above-the-line advertising is effective in reaching large groups, below-the-line will differentiate your brand and it is the shortest path to a specific group. So, there are shortcuts on the road to success after all.

To have a social media presence or not to have a social media presence, that is the question. Lest we forget, there is also the matter of content, right? Social media use is so widespread it is the new norm. Brands that fail to use social media correctly are destined to Internet obscurity while those absent from social media are doomed to complete oblivion. With the right strategy and content, social media can deliver the maximum effectiveness for your brand at the lowest cost. Social Media Strategy: Strategic steps are needed even for direct messaging on Instagram, so a brand should think comprehensively about social media. Your brand’s every action on social media needs to emanate from a strategy that covers, for example, content, the perception of your visuals, campaign management, or nurturing relations with your brand’s followers. Brands that use this approach get the very best from their resources. Still Life Photography: Unique for an agency such as ours, we offer unrivaled still life images. Most other agencies don’t. Our global brand accounts often choose our in-house visual art director’s professional photographs over their existing material. Our still life visuals have the power to move brands. See for yourself. Social Media Campaigns: What happens on social media stays on social media, right? Wrong! Well-designed and astutely conducted campaigns garner worldwide respect from wherever in they originate. Your brand could achieve this vaunted status. Content Consultancy and Creation: If content is king, then content based on a sound strategy is your emperor! After correctly positioning your brand on social media, we move on to define and create the content that suits your target audience. Moderation: People understand one another by talking and social media is a medium that talks back – it’s two-way. With only one moderator (community manager) between your brand and the consumer, we can answer your followers’ questions, satisfy their curiosity and, what’s more, engage in proactive communication to ensure you are the best! And, at Stratejist, we reply to your followers within one hour.