Digital Strategy

PRODATA designs and operates loyalty and incentive programs that measurably activate customers, partners, and employees. Our digital strategy expertise covers the full lifecycle: from loyalty concept and KPI model to CRM integration (Salesforce, SAP, Microsoft Dynamics), platform build, reward shop, and ongoing campaign management. With 30+ years of experience and 1,000+ projects, we combine consulting, technology, and operations in one accountable team — so your loyalty program is not just launched, but reliably run and continuously optimised.