Content Strategy

End-to-End Influencer Marketing Powered by Strategy, Data & Creativity At Pepper, we deliver full-service influencer marketing programmes designed to drive measurable brand impact, long-term equity, and meaningful engagement. Whether you're launching a new product or scaling an always-on creator strategy, our campaigns are built to deliver beyond the brief. We offer both bespoke, one-off influencer campaigns (starting at £30,000) and monthly retainer-based influencer programmes (starting from £10,000/month, minimum six-month commitment). These services are tailored for brands looking to scale content creation, boost brand trust, and drive performance across platforms. Proprietary Talent Identification: InfluenceIQ™ We don’t guess, we measure. Our proprietary influencer vetting tool, InfluenceIQ, scores creators against key campaign criteria including: - Audience authenticity and relevance - Engagement quality and sentiment - Platform performance benchmarks Sector authority and brand alignment This allows us to identify macro, micro, nano, celebrity, and B2B influencers across Instagram, TikTok, YouTube, LinkedIn, and Snapchat with pinpoint accuracy. What’s Included in Your Campaign or Retainer: - Influencer strategy development - Full-service influencer sourcing, briefing, and hiring - Contracting, usage rights management, and incentive modelling - Campaign and content production management - Paid media amplification (optional) - Influencer content validation and message alignment - Real-time campaign monitoring and ROI reporting - Post-campaign performance analysis and insights 💡 A Note on UGC-Led Campaigns For brands focused primarily on User-Generated Content without the need for full campaign support, we offer a cost-effective option via our Organic Social & UGC Studio. This provides UGC content creation at a lower investment tier, with access to high-performing creators for platform-native content that converts. We’ve worked with talent across fashion, tech, lifestyle, education, entertainment and public sector industries, and are proud to partner with influencers who not only have reach, but relevance. Get in touch to build an influencer strategy that’s audience-first, data-led and ROI-driven.

We craft integrated social media marketing strategies that blend storytelling, performance, and authenticity. As an award-winning UK agency, we help brands thrive across the funnel through a full-service offering that spans organic social, paid media, influencer marketing, user-generated content (UGC), audience research, and creative production. 🌱 Organic Social Media We provide full organic social media management across Instagram, TikTok, LinkedIn, Facebook, and X. From creative ideation, copywriting, scheduling and publishing, to data-led performance reporting and community management (including crisis handling), we build brand engagement, grow audiences, and foster long-term loyalty. 💰 Paid Media Our paid social campaigns are built social-first and tailored to each platform, from Meta and TikTok to YouTube and Pinterest. We specialise in audience segmentation, content testing, creative optimisation, and real-time performance tracking. Whether it’s brand awareness or conversion, our paid media is designed to deliver measurable results, boosted further by UGC and influencer-led assets proven to increase CTRs by 4x and cut CPC by up to 50%. 🤳 Influencer Marketing We deliver end-to-end influencer marketing, from talent sourcing through our InfluenceIQ tool to campaign management, creator negotiation, briefing, and editorial integration. Our campaigns go beyond likes to drive brand advocacy, sales, and cultural relevance, thanks to deep creator-brand alignment and paid amplification strategies. 🔹 UGC (User-Generated Content) Our UGC offering focuses on authentic, creator-style content that resonates. These assets are built to perform—whether it’s native TikTok videos, story-first Instagram reels, or static testimonials. They seamlessly bridge organic content and paid performance marketing. 🧑‍🔬 Research & Insight (InfluenceIQ) Our in-house research team uses in-platform polls, uplift studies, and sentiment analysis to generate campaign insights that inform strategy and validate impact. From pre- to post-campaign, we measure real behavioural change, audience perception, and brand resonance, making your social spend smarter and more targeted. 🎬 Creative Production We handle end-to-end content production, delivering scroll-stopping, platform-native creative. From brand films and documentaries to agile UGC-style edits and social-first ad formats, our content is designed to entertain, inform, and convert across every channel. Trusted by clients like Disney, H&M, Tripadvisor, the Financial Times and HM Government, we deliver people-powered campaigns that cut through, convert, and build meaningful connections. We make social that matters, human, high-impact, and built to last.

At Pepper, we deliver integrated digital strategy services with a clear focus: aligning every digital touchpoint—especially social—with your brand’s growth objectives. Our approach blends research, brand audits, strategy creation, and ongoing management, all grounded in a social media-led SEO philosophy that maximises visibility, relevance, and engagement. We begin with a detailed brand and competitor audit, including audience behaviour analysis, channel performance, and content effectiveness. Using these insights, we develop a bespoke digital strategy that connects with your audience in the moments and places that matter—primarily through search-optimised, high-performing social content ecosystems. Our digital strategy offering includes: - Brand audits, digital presence assessments, and content gap analysis - Audience research and social search behaviour insight - Development of a tailored digital marketing strategy across platforms - SEO strategy through social content, hashtags, platform-native optimisation, and discoverability - Channel mix strategy across Instagram, LinkedIn, TikTok, X, and YouTube - Paid social and digital ads integration for full-funnel impact - Conversion-focused landing page and website experience recommendations - Ongoing campaign management, reporting and digital roadmap evolution We ensure your brand isn’t just found, it’s followed, shared, and remembered.

Online Advertising That Converts Across Every Digital Channel Our Online Advertising service helps brands reach, engage and convert the right audiences with precision and performance. We craft data-driven campaigns across search, social, video, and display, optimised in real time for maximum ROI. We specialise in designing multi-channel performance marketing strategies, blending digital, mobile, and programmatic advertising to drive targeted results at every stage of the customer journey. Whether it's Google Ads, YouTube Ads, podcast ads, Bing Ads, or retargeting, we ensure your message lands where it matters most. Our online advertising capabilities include: - Full-funnel digital advertising campaigns across web, mobile and video - Advanced display advertising with dynamic creative and behavioural targeting - Precision search engine advertising and SEO advertising for traffic and intent capture - Performance-led paid media planning and delivery - Mobile advertising strategies tailored to app usage and micro-moments - Real-time advertising and programmatic buying for agile, efficient delivery - Conversion-focused retargeting and ROI optimisation - Cross-platform media planning and performance tracking - Content creation to fuel ad campaigns and branded messaging Whether you're scaling acquisition, launching a new product, or re-engaging lapsed users, we deliver smart, scalable, and measurable advertising that performs across the digital ecosystem.