Web analytics/Big data

Our SEO Management service works to enhance search performance through the use of technical, content and strategic SEO techniques. This results in a better search engine performance for highly relevant search queries, targeted toward high-intent searchers. We balance Flesch Kincaid readability and a psychology-centric people-focused approach, with data-driven analytics-led techniques to help us to achieve success. As part of our SEO activities we regularly consult industry-leading resources, such as Moz, Search Engine Land and Google Webmaster Guidelines.

While many businesses succeed in creating a profitable online strategy, we know that without expert data analysis, many highly lucrative opportunities can be missed. At novi.digital, we’re passionate about drilling down to discover the hidden possibilities that your business is yet to uncover. Careful analysis of data and customer psychology can reveal a vast number of potential action steps, which we can then remake into a superior online strategy. For over a decade, our digital marketing strategy services have transformed the profitability of the businesses that we work with.

Content strategy is the use of content to help meet a marketing goal for your organisation. Whether your goal is to get new potential customers, keep current ones or increase your brand/product awareness. Other areas of marketing like social media or SEO are only around because of content. Every way you communicate with your customers- emails, tweets, phone calls, landing pages etc – all contribute to your content! Every business has some form of content, so surely it makes sense to make sure it is working to the best of its ability. Here at novi.digital, we are equipped with the expertise to help you execute your content strategy. Our expertly skilled SEO copywriting team will produce well-written content specifically for user-focused purposes. We want to help make sure your content is at its highest quality to help your business achieve its goals.

If you are new to the world of PPC, we can work with you to start from scratch. We will start by identifying which ad platforms are most suitable for your business. We primarily work with Google AdWords, Bing Ads and Facebook Ads. Different platforms can provide customers at different phases in their journey. For example, Facebook Ads can work really well with consumer low-price-point products, whereas Shopping Ads can work well for higher-ticket items. For established campaigns, we are often brought in to improve performance. We begin by conducting a PPC Audit. This helps us to establish quick fixes and ensure that tracking is working. With correct tracking, we can rapidly establish data and improve performance. With our PPC management service, our main USP is our own proprietary PPC management software Captivise. We’ve invested extensively to develop the platform. It is through our collaborations with UCL and Lancaster University that we have been able to create our own algorithms to ensure effective PPC management.