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<p>Is your SaaS platform losing customers every month?</p><p></p><p>You’re losing sales—not because your product is bad, but because your target audience doesn’t understand it.</p><p></p><p>80% of churn in B2B SaaS comes from avoidable friction:</p><p>- Confusing onboarding</p><p>- Hidden features</p><p>- Non-optimized user journeys</p><p></p><p>I’m Laetitia, a UX/UI Designer specializing in B2B SaaS, and I help companies transform their interfaces into drivers of acquisition and retention.</p><p></p><p>My pragmatic, results-oriented approach:</p><p></p><p>1️⃣ Research and analysis phase: user interviews, behavioral analytics, field observation, surveys</p><p>2️⃣ Optimization of critical user journeys that lead to drop-off</p><p>3️⃣ User testing and iterations until field validation + measurable ROI</p><p></p><p>My results?</p><p>• -5% churn rate and +3 NPS points (Axonaut, a B2B SaaS platform for small business and SME management)</p><p>• Compelling MVP: acquisition of new key account clients, including a national space agency (Alter Technology)</p><p>• Significant sales increase on a high-impact B2B marketplace (Upcyclothe)</p><p></p><p>What sets me apart:</p><p></p><p>• RGAA-compliant accessible interfaces (legal compliance + 15% larger audience)</p><p>• Eco-design (reduced environmental impact + CSR argument)</p><p>• Proven ROI within the first 3 months </p><p></p><p>Then let’s talk!</p><p>📞 Schedule your call and get a free audit: https://calendly.com/laetimprove/audit-express-ux</p>