Kamarupa Design Group

Integrated Branding is the foremost professional approach for businesses in defining their position in the market through various channels, by exhibiting the company’s culture and values through the appropriate visual identity. To determine the brand values, it’s mandatory to gather the required info from the brand owner and targeted consumers. However, such limited knowledge or lack of experience may restrict the capability to get creative. Therefore, some assistance or guide from a reputable creative agency is very much needed, to open up more possibilities that seem unthinkable. Data collected and analyzed will then be processed into the construction of the fundamental element; a logo that represents the company, organization or individual as a signature to be applied any promotional materials in a unified form. An effective set of branding elements should consist of a suitable logo, typefaces, color schemes and graphic design, which provides a structural approach for all other media applications. Kamarupa as your trusted creative partner helps your business, not only by defining who and where you are, but also to provide assistance and consultancy in getting you through your brand’s expression and application in various media. We cater all different types of business, be it corporations, start-ups, products, personal branding or events.

Graphic design is a form of visual communication that offering solution by properly utilized typography, space, image, and color into one solid engaging language. As a promotion tool, graphic design is one of the key elements in raising customer awareness through an engaging visual and unique marketing strategy. To create an effective and visually appealing promotion tool, consistency is very much needed. From the initial branding, mapping the right audience, to deliver the visual language and message used, all of them should be set in harmony, to be distributed across all required channels; company profile, POSM campaign, advertorial, print media, etc. In the end, a good promotional tool should support the branding itself, not overkill it. As one of our specialties, Kamarupa helps you construct and execute an effective, yet thorough promotion tool, according to your branding and marketing strategies that are determined through discussion and brainstorming sessions.

Seen from both the technological and marketing aspect, website design and its development has influenced our everyday lives, and it keeps evolving. We can see how different has it been from how a website works and affecting your everyday life, compared to ten years ago. When it comes to web design, we are talking about its graphical aspect, interface design, user experience, and search engine optimization. These are the aspects that are bound together and we need to keep looking to match and stay relevant to our current trends. Today, web design is treated as one effective marketing and promotion tool. Your target market can very much be determined by how your website and its design works, and the way the user understand its content. Having a well-designed website should improve your company's impression and credibility, thus it will automatically drive more leads as most people will do their research on the internet before they decided to make the purchase. Apart from being well designed, a website also needs to be search engine friendly, so it can be easily found by the target audience. "Why build an amazing theme park in the middle of the forest where nobody knows it's there?" With Kamarupa, you can complement your brand with web design as one of the digital tools. We build a full range of digital assets by focusing on constructing a fully responsive corporate website, e-commerce, social media activation and search engine marketing.