Marketing
Wir entwickeln strategische Marketing- und Kommunikationskonzepte für Forschungseinrichtungen, praxisorientiert, mit klaren Wordings und Steuerung externer Dienstleister.
<p><strong>Das Deutsche Institut für Forschungskommunikation (DIF)</strong> supports research institutions, universities, and research-driven companies in communicating scientific content clearly and in a target-group-oriented manner. Founded in 2021 in Munich.</p><p><strong>Services</strong>: Clear wording for press and TV, interview and media training for scientists and executives, voice coaching and body language, preparation of research texts as well as graphics, photos, and moving images, professional social media management, and consulting on the selection and management of external service providers.</p><p><strong>Approach</strong>: Practice-oriented training, authentic messages, and media sovereignty — even in critical situations. Content is prepared for trade and public media as well as internal target groups.</p><p><strong>Added Value</strong>: Better comprehensibility, credible protagonists, and efficiently managed communication measures.</p><p>Contact the DIF for clear, impactful research communication.</p>
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Wir entwickeln strategische Marketing- und Kommunikationskonzepte für Forschungseinrichtungen, praxisorientiert, mit klaren Wordings und Steuerung externer Dienstleister.
Wir übernehmen Medienarbeit und Media Relations für Hochschulen und Forschung, bereiten Ergebnisse zielgruppengerecht auf und trainieren Protagonisten für Presseauftritte.
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