Web analytics/Big data
€3,000.00
Duration: 30 min
In order to analyze digital performance and follow-up on campaigns, analytics is crucial. Our team has several specialists with experience in complex analytics installations, including datalayers for enhanced ecommerce, cross domain tracking, etc. Google Analytics Audit Funnels, macro & micro conversions, utm setups, cross domain tracking, default channel grouping...We'll look at everything & fix the leaks. Tagging workshops & plans We listen to your business needs and map your tracking needs together. A complete tagging plan is created and maintained at all times. Google Tag Manager installation We implement triggers, tags & whatever it takes to get everything working. We can give you full data layer requirements and follow up with the developers. Atrribution Modelling & Media Mix Modelling Time to tie it together. With the right KPIs & understanding of technical possibilities, we can help you measure both short term & long term impact of your campaigns, through a mix of micro kpi's, attribution modelling and media mix modelling.