Online Advertising

€375.00

Duration: 30 min

Google Ad Grants offer non-profit organisations (non-profits, NGOs, and foundations) the opportunity to increase their awareness and outreach with free advertising of up to USD $10,000 per month. That’s $329 in ad spend per day to make a real impact. NGOs and Associations in Brussels can use it to increase awareness or get more exposure for a specific campaign or topic to give theirmission a boost. Google Ad Grants works much like search engine advertising with Google Ads. Your message will appear as a search result or search ad on the top of the Google search results page - a small “Ad” label separates these from the unpaid search results - for people searching for organisations like yours or related topics. Google Ad Grants ensure that your nonprofits, which may not have the resources for such advertising, still has a chance to come to the top of search results. The majority of your visitors probably come to your site via Google because they are searching for topics to which the website of your organisation is relevant. The higher you rank in these search results, the more your outreach will grow. The Grant will boost awareness about your organisation through the ads. With the advertising budget of Google Ad Grants you ensure that people who search for relevant keywords end up at your organisation’s website. However, there is quite a bit to consider when applying for the Google Ad Grants. And that’s just the application. Google also imposes conditions on the use of the budget. For example, it must be actively managed and it is important that real results are achieved. If that doesn’t work, Google can suspend the free budget. Fortunately, Google offers the option to have your organisation’s Google Ad Grants account managed by a third party. We love ❤ connecting NGOs and Associations in Brussels with the Google Ad Grants program because it allows us to contribute to the significant impact your organisation is destined to achieve. For a low monthly cost, our team of certified professionals will manage your account, run an in-depth audit, create and manage your advertising campaigns and monitor ongoing performance, building awareness and increasing visibility & engagement for your organisation. Help your target audiences find you more easily using our fully managed Google Ad Grants Account Management solution. Built specifically for nonprofits in Europe (mostly NGOs & Associations in Brussels), we help you secure and manage over $120,000 (€100,000) in Google Ad Grants funding every year.

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€4,000.00

Digital Strategy

In simple terms, your digital strategy is how you’ll get your target audiences interested in what you do. Without a defined strategy, you're throwing things to the wall to see what sticks. And it’s costing you time, money, and resources. A digital strategy gives you more focus in your communication efforts and clearly outlines the tactical steps to be taken. Without establishing specific goals, it's hard to decide on what online platforms and channels to use or how to connect with your target audience. You need a comprehensive digital approach that works for you. This begins with researching your current efforts and using the findings to discover what pieces are working, what pieces are missing, and whether you’re heading toward success. Our digital strategies are powered by empathy. We make sure that you understand who your target audiences are, and what they care about and deliver on their pain points in a way that speaks to them and not at them. WHAT WILL YOUR DIGITAL STRATEGY CONTAIN? ✔️ Aim & Objectives ✔️ SWOT Analysis ✔️ Stakeholder Mapping ✔️ Target Audience Segmentation & User Personas ✔️ Competitor Analysis ✔️ Funnel ✔️ Email Marketing Strategy ✔️ Social Media Strategy ✔️ SEO Strategy ✔️ Paid Advertising Strategy ✔️ Content Strategy ✔️ Realistic Goals & KPIs ✔️ Recommended Channels & Tools ✔️ Action Plan

€1,000.00

Content Strategy

We provide copywriting services for websites and publications (ad hoc - on demand) and as part of full-scale campaigns for landing pages, social media, email sequences, blog articles and ads. Our native copywriters from the UK can write truly captivating copy, as well as regular SEO-optimised content that truly resonates with your target audiences.

€3,000.00

Branding & Positioning

We design an appealing visual identity and brand assets for your organisation, project or campaign, delivering multiple concepts of logos, colour palettes, iconography and typography to choose from. Our branding package can include: 1. Logo Design: Logo redesign with minimum 5 logo concepts delivered including 2 feedback rounds on the selected option. 2. Brand Guidelines: brand identity manual (20-30 pager) including logo usage, typography, colour palettes, iconography and examples of brand use. 3. Brand Assets: design of branded organisational letterhead, social media, presentation slide deck and business card templates.

€4,000.00

Graphic Identity

We design appealing graphic identities and brand assets for your organisation, project or campaign, delivering multiple concepts of logos, colour palettes, iconography and typography to choose from.

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