Branding & Positioning
Branding = Strategy, Visual and Emotions Strategy: Know your target audience and their problems. Know your competition and your product, including its features that will help solve your target audience’s problem. Strategically adapt your brand communication based on the results of these analyses. Emotions: A strong brand communicates in a way that leaves an emotional impact. People are emotional beings and make decisions based on feelings. If your brand communicates so as to evoke emotion, your customers will trust you, seek you out, and connect with you. Visual: Unique, distinct from the competition, relevant to your target audience, memorable, minimalist. From the logo to the complete company presentation
