Usługi

We help businesses build a brilliant brand strategy rooted in behavioural science and customer insights. Working closely with entrepreneurs, we build a clear picture of how the brand is performing presently in the marketplace and against the competitors, a how it’s perceived by existing and potential customers. Using this information, we take a deep dive into understanding the audience, identifying the most valuable customers, and helping businesses hone their brand identity and strategy for the future. Brand strategy development process: ✓ Brand/market research and insights. ✓ Buyer persona and target audience’s mental model study. ✓ Defining the brand values, mission, vision, and purpose pillars. Crafting the statements. ✓ Defining the market positioning. Positioning the brand away from the competition to increase relevancy with the target audience. ✓ Identifying what makes the brand different, how to stand out, and what to stand for as a brand. ✓ Defining the brand’s archetype. ✓ Defining the brand look and feel based on the brand personality. ✓ Defining the customer value proposition. ✓ Developing the brand narrative and story. ✓ Defining the primary and secondary messaging and guidelines. ✓ Helping businesses know and deliver what their customers want, as well as measuring and improving the quality of the service or product being delivered and advising on how to position the brand moving forward.

The brand identity is the visual essence of your startup, representing who the company is, at a glance. We design cohesive and versatile brand identities that resonate with your target audience and leave a memorable impression. Starting with logo concepts, we create designs that balance creativity and practicality. We also provide mockups showcasing how your identity will appear on real-world applications like packaging, social media, and business cards. With a focus on versatility, our designs work seamlessly in both print and digital formats. Deliverables: ● 3–5 initial logo design routes/concepts. ● Finalized logo in various formats (vector, PNG, JPG). ● Mockups for stationery, packaging, and social media. ● Basic brand identity application guidelines.

Packaging is more than just a container—it’s a brand experience that conveys your story and enhances your product’s value. At Arabella Design, we specialize in creating innovative and eye-catching packaging designs that align with your brand identity, connect with your target audience, and reflect the unique qualities of your products. Our process begins with a deep understanding of your product’s unique selling points, functional requirements, and customer expectations. We then craft a tailored product branding strategy that ensures your packaging not only looks great but also supports your overall brand positioning. Our design process includes the development of custom logos and labels that enhance your product's identity, followed by creative packaging concepts that highlight your brand’s essence. We create detailed packaging mockups for review and approval, allowing you to visualize your packaging in real-world contexts before going into production. Packaging guidelines are provided to ensure the materials, colors, and layout are consistent with your brand identity, giving your product a professional and cohesive look across all retail or e-commerce platforms. Our expertise extends across various industries, ensuring we can meet the specific needs of your product category. From food and beverages to cosmetics and consumer goods, we design packaging that not only protects but also elevates your product.We also deliver print-ready files that ensure your packaging meets all necessary industry standards and can be smoothly handed off to manufacturers. Whether your product is destined for retail shelves or e-commerce, we design packaging that stands out and drives sales, combining both aesthetics and functionality to maximize your product’s potential. Deliverables: ● Product branding strategy for cohesive identity. ● Custom product logos and labels. ● Creative packaging concepts, including design variations ● High-quality packaging mockups for review and approval. ● Packaging guidelines for materials, colors, and layout. ● Print-ready files for all branded materials, with industry compliance. ● 3D product renders for marketing and promotional use. ● Optional: Label designs for different product variants.

This is an exhaustive package for a suttuning website design and creation on Squarespace/Shopify. It includes: -User journey mapping -User experience design -Wireframes for user interface -User interface design -Upto 5 webpages of average length

Refreshing the consumer connection is vital to staying relevant and top of mind. Elevate your sales with our brand enhancement and custom design services for new and existing brands. We offer unique and thoughtful custom design solutions which solve business problems and deliver a consistent brand experiences for all touch points. As a full-service branding and design agency, we help you bring your ideas to life. We offer a complete range of creative graphic design services tailored around your brand for immediate and on-going branding requirements. -Poster / Standee / Retail signage -Brochure / Leaflet / Sales manuals -Brand logo animation packages -Marketing communication and advertisement design -Web banners / animation videos -Social media content design packages and more

Photopgraphy Package Per product (12-15 images) -Includes top/ side / isometric / artistic angles of shoot -White + ambient backgrounds -Usable for website, social media and ads -Models are hired on actual costs

A ‘build it and they will come’ attitude is risky around new brands and products. Launch marketing & advertising campaign design will always be a safer way of thinking. Unless you’ve been living under a rock for the last few decades, you’ll know that advertising is unavoidable. From the breakfast table to the bus shelter, everyone wants your attention. Everyone wants to sell you something from your first Google search to your last social media skim. Details about marketing & advertising campaign design Marketing & Advertising Campaign Design ✓ Brand advertising is advertising that taps into a core proposition and offers an engaging and entertaining reason to buy into a brand, and it’s the only advertising we do. ✓ We develop and deploy brand marketing & advertising campaign design that stretch further and hit smarter because they tell the truth. ✓ Quality, value, and service are no longer adequate selling points for a brand, so we help our clients look deeper and more honestly into their business to reveal their unique truth, define their defendable space, and bring their reason to be remembered to the fore. ✓ We help our clients align their brand aspirations with the fundamentals of their business, their values, and their products and services. ✓ We then find the best vehicle for their marketing. For example, a national out-of-home campaign targeted social media push, direct marketing, or bespoke brand publication. Whatever method or mix we decide on, we arrive at the most suitable brand advertising strategy and solution together.

To succeed on social media, brands need to say the right things at the right time to the right people. Moreover, they need to look at the part. We know that appearances are everything on social media. And while brands can’t always replicate the oddball mix of content, comment, and photos of the average user, they can still cultivate a characterful profile that’s on brand and works hard in the social space. Facebook, Twitter, LinkedIn, and Instagram, to name a few, are no longer just ‘nice to haves’ within a brand’s marketing mix; they are essential elements. The trick is finding out which ones work best in combination for a particular brand – and this is where our specialism lies. Strategy & management process: ✓ Understanding the target customers’ mental model. ✓ Defining the brand’s primary strategy for social media. ✓ Recommending the preferred mediums for the strategy. ✓ Creating content buckets and planning the activity calendar. ✓ Photography and videography. ✓ Designing content with copy-writing and marketing help. ✓ Social media management on daily basis for the brand. ✓ Social media data analysis and monthly report generation. We advise brands on the best channel(s) to use to achieve their aims, design collateral that is optimized for social media platforms, and devises content strategies and measurable campaigns to help engage audiences and build awareness of new products or promotions.