Diensten

=> 360° Technical SEO Audit We check more than 180 directives to validate whether your website is compliant with Google’s guidelines for webmasters and was created and implemented according to current web standards. This will be done from an external view by using best-in-class SEO tools and from an internal view by looking at Google Analytics, Google Search Console, and additional available data sources. The result will be a prioritized list with issues, explaining exactly which technical issues need to be fixed and how to do that. => Keyword Research & Content Plan Before SEO content can be written and published, we need to find out which keywords people are typing into Google. We create an individual keyword set while researching major, minor, and semantic (LSI) keywords for your industry and region. We will also group keywords together, based on search intent and topical relevance. The result is a content plan and a recommendation of which keywords should be covered on specific pages. This plan can be used to kick off your SEO content strategy and (maybe later) also for improving your existing Google Ads campaigns. => Content Briefings and Articles 1- Creation of SEO briefs that include focus and secondary keywords, SEO title and meta description, recommended URL, recommended word count, table of contents, FAQs, and recommended alt texts. 2- Possibility to write the articles, and if agreed to not do it, after publishing the article, we analyse the published article and the URL to make sure it follows Google best practices. 3- Rank tracker of all the keywords added to the briefs to monitor how the performance and rankings evolve over time. => Additional SEO consulting services After the SEO audit, we recommend shifting to an ongoing monthly strategic SEO consulting for a time period of at least 6 months to continuously work on increasing your SEO visibility. These monthly budget can be used to support the following SEO tasks: 1) SEO strategy for the next months and beyond, including strategic SEO consulting for any upcoming migration 2) Keyword Research: We create an individual keyword set while researching major, minor and semantic (LSI) keywords for your industry and region. 3) 360° Content Audit: Analyzing on-page SEO performance while looking at factors like content length, keyword usage, LSI, internal linking, HTML markup, etc. 4) Backlink Audit and Detox: Analyze your existing backlink profile and give you concrete recommendations if there are links you should disavow. 5) Schema markup/structured data & internal linking recommendations to leverage full crawling potential. 6) SEO Dashboard to monitor the most relevant KPIs, including Rank Tracking for your defined keyword set

=> 360° PPC Audit We do a PPC & campaign setup audit to get insights into which campaigns and channels worked in the past to build on that. With detailed keyword research, we can find out which topics have a high search volume on Google and/or low competition. Furthermore, we analyze the activities of the competitors to find best practices and learn from their campaigns and landing pages. With all that information, we create a strategic plan with clear next steps that lead to a roadmap for the next 6-12 months. => PPC Retainer After the PPC audit & competitor analysis & keyword research, we recommend shifting to an ongoing monthly PPC retainer for a time period of at least 6 months to continuously work on increasing your PPC performance. 1- Implementation of findings from 360° PPC audit & campaign setup audit 2- Campaign strategy and setup 3- Keyword research and update (for Google Ads, Microsoft Ads, etc.) 4- Research and creation of audiences (for LinkedIn Ads, Meta Ads, etc.) 5- Ads creation 6- Implementation of agreed improvements 7- PPC optimizations based on performance 8- Budget management 9- Channel test(s) 10- Regular meetings 11- Strategic advice sessions 12- Daily/weekly optimization 13- Monthly learning and performance reports