Marketing Practicality

I started my business after years and years of marketing in the corporate world. My teeth were cut in marketing in the 1990s doing direct mail campaigns for some of the world's largest, most sophisticated credit card companies. After the dot-com revolution, direct marketing processes dovetailed perfectly with the burgeoning world of Internet marketing. It was a natural fit and I got interested and involved with SEO and PPC back in the earliest days. When I eventually started my own business back in 2008, it was based on real-world observations from what I had experienced: 1. Everyone wanted more leads 2. Once companies had an effective lead stream(s) – they wanted to convert those leads to sales more efficiently 3. The most efficient way to generate leads was online through SEO and Paid Search 4. The best way to improve conversions was leveraging a CRM system like Salesforce or HubSpot and integrating the CRM with your Marketing Since 2008 I have mastered many other efficient lead generation channels, such as email outreach, LinkedIn outreach, Social Media, and more. At Marketing Practicality our focus is client-centric. Simply put, we focus on our clients’ needs and believe everything takes care of itself when that is done well. No task is too big, and no company is too small. We have had tremendous success growing local businesses as well as the Fortune 250 including companies like RR Donnelley, Envac Group, and Barnes Group, among others. Recently, we delivered these results for a prestigious New Jersey criminal law firm (law firms are a specialty of ours): 1. a 93% increase in leads 2. a 47% reduction in the cost per lead, 3. and a +60% increase in conversion rate. We also ran International SEO and Google Ads campaigns in 12 different countries in 10 different languages for a Fortune 250 company. This campaign included translated, locally optimized and localized websites and landing pages. And we've done everything in between. Let's have a conversation about how we can grow your business. Located in Rehoboth Beach, DE.

In today’s competitive digital landscape, cold email outreach remains one of the most effective ways to generate leads, build relationships, and drive conversions. At Marketing Practicality, we specialize in delivering cold email outreach services that deliver results while maintaining personalization and scalability. Cold email outreach allows businesses to directly target potential clients, partners, or customers with personalized messages, making it a powerful tool for lead generation and customer acquisition. Cold emails are a cost-effective, proven B2B channel that provides an immediate connection with your audience. However, success with cold email requires more than sending mass emails to a list. Without the right strategy, tools, and content, your outreach efforts could end up in spam folders or fail to get responses. That’s where we come in.

Pay Per Click Campaign Management For full-service campaign management, we offer the following: Campaign Strategy Development Advanced Keyword Research Keyword Selection Account Setup Ad Development, Creative Testing Campaign Management & Organization Bid Management & Optimization Targeted Ad Groups Geo-Targeting of Campaigns (if necessary) Optimal Use of Keyword Match Types Conversion Tracking Landing Page Development & Testing Google Analytics Integration Dynamic Keyword Integration Reporting & Analysis Ongoing Campaign Management & Improvement Dedicated, Experienced Account Management Ongoing, Responsive Communication

Marketing Practicality provides full scale SEO marketing service, support and implementation. Nearly all of our clients request some level of SEO marketing service. And the reason is clear, the web is an increasingly competitive environment and if your business has or desires a significant web presence, your website - and your profits - will benefit from a well crafted SEO marketing strategy.

SEO Friendly Website Designs We have been developing top quality WordPress websites for small and mid-sized businesses for over a decade. Our unique approach to web design yields a top-quality product, customized to your exact needs all within a very reasonable budget.

Search Engine Marketing (SEM) is a powerful tool for driving targeted traffic to your website. To maximize its effectiveness, analytics play a pivotal role. By harnessing the insights gained from analytics, you can fine-tune your SEM strategies and achieve better results. One of the key techniques is A/B split testing, which allows you to optimize various aspects of your SEM campaigns.